This would appeal to people who love making music or just love reading about it, there are very few articles which are anything other than to do with music, this means that anyone who buys this must be fully committed to having music as a passion.
So for the majority anyone above the age of 16/17 would read this easily, they could be the sort of student types who may or may not play an instrument, are just starting to learn to drive etc. The sort of people who read this seem to be the sort that may watch the history documentaries on Channel 4 on some nights, co-incidentally studying for a History degree at Manchester University.
I make all these judgements based on not only what is in the magazine but by also the cover and the feel of it. It has a polished cover which is much more expensive to make and therefore also to buy, also the sheer volume of pages is massive compared to that of NME. To put it into more practical terms, Q and NME, and the equivalent of FHM and Nuts Magazine (And yes there is a difference). It is hard to make judgements by what type of music is in the magazine especially as I pointed out earlier that it cover such a wide variety of music. But one of the safest bets I can make is that the main audience of people who buy this are probably upper-middle class working families or above.
